THE ADVERT NOWADAYS

Nowadays, the advertising is something that we see all around us, in television, on magazines, on internet, on the street… We are used to see a lot of adverts but we do not realize all of this affects us. All TV advert’s information is stored in our brain, sometimes we do not remember it, sometimes we remember the song or the actor/actress but not the product which is tried to sell, or sometimes we remember everything of this advert because we are interested in the product and in the information.

The experts on advertising want make an advert that can make an impact to the television audiences. They works in a powerful slogan that impress to the people and get catch the people’s brain. The marketing strategy is creating to the people a necessity of buy this product, go to this place, see this film, program or series…

For the business is totally necessary the work of an advertising agency. This agency can became this “normal product” in an amazing product for captivate people. With a simple sentence (the slogan), a product that is not known, can become in the best-seller.

In my opinion, the adverts are a good form to develop our creativity, sometimes give us a lot of ideas for our normal live, and find us things that we like or make our life easier. Is the best way for “creating a relationship” between people and business. Although, usually the adverts change the reality, the product is not better than in the advert, thus the agency is trying to cheat us. While the advertising is honest, always will be beneficial for everyone.